I was attracted to this product because I am a huge fan of Lisa Eldridge, who is an incredible MUA and has also been working alongside No7 for quite some years as their Creative Consultant. I also liked the fact that Lisa had been tweeting about it being the first ad campaign that wasn't enhancing the model's lashes with inserts. Don't you just hate the adverts on the tele and in mags where the models lashes look so fake it's laughable - However I do still buy the mascara (hangs head in shame). The pictures are just the mascara, fully showing off what it can do. I saw it in HELLO! magazine here in the UK and was sold. That was that, and off I went to Boots, '£5 off No7' in hand.
No7 claims that this mascara allows you to build up to six layers of mascara without clumping, and to keep lashes conditioned, flexible and soft even with six layers, due to the Jojoba oil in the formula. Big statement coming from No7, so I naturally put it to the test!
Bring on the mascara.... *I curled my lashes with my Shu Uemera curlers before applying*
|One coat - Perfect for work/school.|
|Two coats - slightly more defined, but no clumps.|
|Three coats - are you impressed?! I would stop there for day to day wear.|
|Four coats - slightly more spider-ry! But still wearable.|
|Five coats - Black as black big lashes.|
|Six coats - WOWZER.|
I have never been a fan of No7 mascaras, but this has changed my opinion. At £12.50 (£7.50 with your voucher), it is quite pricey for a high street brand, but I used to pay £20 for a Dior mascara which was no way near the quality of this. I love the brush too, it's a perfect size, not too big nor too small and the fibres are very soft on your eyelashes.
As for the claim they keep your lashes soft and flexible? Another truthful statement. When I run my fingers over my lashes there is no stiffness and they do feel alot 'softer' than my lashes normally do when I use my Maybelline Falsies. It does not smudge, flake, you get no drop down and it comes off so easily too - win win win.
|The tube is also sparkly... It's the small things.|